journey.do

Your Mission Is Powerful, We Help You Achieve it.

We harness learning, motivation, relationships, and story to help youth guide real-life change.

Let us Be
Your Partner in Transformation


We’ve partnered with Justice System Partners (JSP) to offer the Coaching Referee Model for Change as a Journey to empower staff, officers, and administrators in becoming effective coaches who support life change in those they serve. By shifting focus from tallying mistakes to fostering growth, we equip justice leaders with the tools, skills, and mindset to ensure they drive lasting positive change in those they serve---and are appreciated for doing so.

Coaching Mindset Journey


For staff, officers, and administrators working with justice-involved individuals—from diversion to probation to detention—Journey.Do provides an anytime, anywhere approach to professional development fostering growth, accountability, and meaningful change.

What we provide.
Journey.do is a revolutionary program, platform and service designed to ensure organizations are better prepare to support change. We provide every officer personalized care, while powering your organization with deep AI insights to ensure change happens. Our solution includes:
Connected Growth Platform

Research-based, connected growth platform that supports anytime, anywhere small group growth journeys. Participants connect with peers, share stories, learn useful skills, and receive validation, creating an environment of mutual growth and support.

Personalized Life Coaches

Coaches/Growth Specialists guide every step of the journey, alleviating burdens on staff while ensuring program fidelity. Coaches provide strength-based feedback and personalized care, using evidence-based practices to ensure quality care.

Generative Artificial Intelligence

Advanced AI delivers personalized insights and feedback, driving consistent and impactful growth. Gain actionable insights and identify patterns, create growth and transition plans, and to improve outcomes across individuals and organizations.

Customers We Serve

What Sets us Apart?

Many professional development programs rely on one-off workshops or content-heavy sessions, but Journey.Do takes a different approach. We combine decades of research with cutting-edge technology and AI to create personalized growth journeys for your staff.

Journey.Do empowers your team to learn, apply, and share how they’re using new skills to inspire meaningful change. Grounded in research and designed for real-world impact, our platform ensures consistent, high-quality growth as staff transform from referees into coaches—driving positive outcomes from start to finish. More than content, we build community, unlock local wisdom, and empower your officers as they drive real change.

Evidence-Based Framework

Grounded in proven behavioral change, learning, and motivational practices to address and sustain diverse growth needs.

Anytime, Anywhere Change

A digital platform that works wherever youth are, and on whatever device they use. It is strength-based, validating their story.

Personalized Life Coaches

Trained coaches using evidence-based practices from intake to outtake. You register users, and we take it from there.

AI Powered Insights

AI insights at the level of the individual, group, and organization. Data-driven analytics for organizations to measure progress and impact. AI 

The Struggle:
Justice system staff face immense challenges balancing heavy caseloads, complex individual needs, and limited resources. Traditional approaches often prioritize training focused on compliance over coaching for transformation, leaving staff without the skills to effectively foster meaningful change. We need staff who see themselves as coaches, not simply referees!

We Can Help:
We partner with Justice System Partners (JSP) to offer an anytime, anywhere professional development experience, leveraging the power of AI and cutting-edge learning sciences to help your staff shift from referees to coaches. Our platform and trained coaches support you with a personalized plan and supportive feedback to inspire change, foster accountability, and achieve meaningful outcomes.

Coach Referee Model for Change

Currently, community supervision agencies expect officers to act like referees and focus their efforts on watching for violations. This focus on rule violations does not consider why individuals may violate the rules. This approach often overlooks the deeper opportunities to create meaningful, lasting transformation. 

The good news? By adopting a coaching mindset, organizations can move beyond simply enforcing rules to fostering personal growth—empowering justice-involved individuals to build skills, resilience, and a pathway to success. We are here to make this shift possible, equipping you with the strategies, feedback, and community to inspire positive change at every interaction. Key Modules officers will complete on their journey include:

1

COACHING TOWARD SUCCESS

Learn how to shift from enforcing compliance to inspiring personal growth and lasting change.
2

CREATING A COACHING CONNECTION

Build trust and rapport to foster meaningful relationships that drive transformation.
3

EVALUATING TALENT & POTENTIAL

Assess strengths, challenges, and opportunities to guide individuals toward their best outcomes.
4

LEARNING FROM EXPERIENCE

Reflect on real-world situations to develop adaptive strategies and refine your coaching approach.
5

MANAGING ACCOUNTABILITY

Balance accountability and support to empower people to take ownership of their growth.
6

CELEBRATING PROGESS AND MILESTONES

Recognize achievements to motivate and reinforce positive behavior.
7

RECRUITING COMMUNITY COACHES

Engage community partners to expand support networks and deepen impact.
8

PREPARING FOR TRANSITION

Equip individuals with the tools and confidence needed to succeed beyond the program.

We recognize that many justice systems prioritize compliance and the implementation of sanctions. While accountability is essential, we believe meaningful change comes when you step into the role of a coach rather than a referee. Coaches don’t just track wins and losses—they guide, support, and inspire growth. Journey.Do empowers officers and staff to embrace this coaching mindset, fostering deep accountability while helping individuals build the skills and resilience needed for lasting positive change.

Personal Growth as a Service

Individualized Care

Grounded in our research-based, behavioral change framework, our programs ensure every person receives the same quality of care from intake to outtake

01: Intake Meeting

We start with a one-on-one meeting to understand the individual, identify needs, and set goals. This session, often virtual, is recorded to harness AI for crafting a personalized growth plan.

02: Growth Plan

Our AI reviews the intake session, connecting identified needs to the most relevant platform modules. A personal growth plan is created, and can be edited and shared with others.

03: Certificate One 

Learners use the platform anytime, anywhere to complete assigned modules with guidance from expert coaches. Once thresholds are met, they earn a printable certificate of achievement.

04: Certificate Two

Growth Journeys often involves assigning multiple certificates. Your staff has full oversight, with real-time data, progress and AI insights available through our intuitive coaching dashboard

05: Transition Plan

Our AI synthesizes all activities, generating a transition plan that highlights achievements, addresses challenges, and outlines next steps. This plan can be shared as a PDF portfolio.

06: Outtake Meeting

A final session focuses on sharing the transition plan, celebrating progress, and addressing future challenges. Together, we reinforce change and ensure lasting impact.

Journey.do Stats

 75,000

Members Supported

Over 45,000 members have made progress in the platform.

 250,000

Stories Published

Members have shared over 250,000 stories approved by facilitators.

 100,000

Microcerts Earned

More than 100,000 Certificates have been earned by members.

 500,000

Grows Completed

Members have completed over 500,000 learning activities.


Journey.do was created to address the urgent need for comprehensive, accessible, and effective growth programs, particularly for justice-involved individuals and those who serve these individuals. Leveraging a strength-based framework, innovative technologies, and the power of story, we build engaged, applied, and empowered change. 

What Our Life Coaches Do

All coached are trained to serve you. Your staff always have oversight, insights, and can jump in if they desire. But either way, we got it. 

  01

Create a private group per caseload to ensure youth are safe and secure; then we or you can register youth. 

  02

Conduct an intake assessment and assign growth journeys that address assessed criminogenic needs.

  03

Build a case plan with 1:1 coaching if desired for a particular youth; even sharing the plan with families. 

  04

Review youth’s stories within 24 – 48 hours of receipt, providing strength-based, trauma-informed feedback. Your staff receives actionable alerts along the way.

  05

Facilitate group connections by sharing stories, making connections, celebrating achievements, and adding posts.

  06

Provide a digital case transcript based on youth progress, including a transition plan that can be shared with your staff (e.g., officers, care managers, etc.) or even families.  

Research-Based

The JourneyArc™ is our core therapeutic learning framework, delivered through a next-generation growth platform and come-alongside service, integrating evidence-based practices and AI-driven insights to empower individuals with hyper-personalized care and to foster lasting change from intake to outtake. JourneyArc™ flyer (download).

Think of Alcoholics Anonymous, group therapy, and Weight Watchers. They all use small groups, with numerous studies illustrating how small groups uniquely promote personal change (Borek & Abraham, 2018; Rosendahl et al. 2021; SAMHSA, 2015). Small groups promote engaged participation and sense of belonging, as well as the power of peers in emphasizing the relatable, real-world struggles of applying what one is learning (Barab & Duffy, 1998; Berg, Landreth, & Fall, 2018; Lave & Wenger, 1991). The value of small groups and communities of practice on growth and learning has been demonstrated through hundreds of studies. (Hattie, 2010).

Meta-analyses have also shown that small-group learning increases academic achievement, improves attitudes towards learning, and increases persistence to completion. (Springer, Stanne, & Donovan, 1999). Another compelling meta-analysis showed that small group learning increases student’s transfer performance – their ability to apply what is learning to another situation. (Pai, Sears, Maeda, 2015).

In Journey.do, we provide a social growth platform and app where group leaders support community members in growing capacity to achieve meaningful goals as part of a safe and supportive group where they are seen, valued, and validated for their growth and impact stories. 

Research shows that our motivations for learning are central to what we learn. People learn more when knowledge stays connected to what they can do with it (Barab & Duffy, 2012; Cobb & Bowers, 1999; Mclellan, 1996). People are willing to work harder to learn content and skills they see as useful and connected to future goals (Yeager, Walton, & Cohen, 2013), and especially when they are are invested in the outcome (Billett, 1996; Greeno, 1989; Hattie, 2009). When learning starts with “why” content matters, learners have greater personal investment, knowledge application, and show higher skills development (Bransford, Brown, & Cocking, 2002; Sawyer, 2022).

People learn better when they are interested, curious, passionate, engaged, pursuing goals that matter to their life (Bransford, Brown, & Cocking, 2000; CTGV, 1991/1993; Immordino-Yang & Faeth, 2010). We need to reframe content around its real-world value. If the goal of learning is to enable people to function in the world, then we need to engage them in those tasks as part of the learning process (Engle, 2006; Gresalfi & Barab, 2011).

In Journey.do, each Module is positioned as a goal, beginning with a statement of real-world importance, providing connection to real-world stories, and the expectation of applying what one is learning, with each achievement being a step along the journey. 

Stories connect and persuade us, affecting us in deeply emotional ways. Stories provide a means of sharing history, tacit knowledge, critical thinking, important details, and even specific skills for succeeding in real-world situations (Bruner, 2002; Gray, 2009; Gottschall, 2012). Stories are personal, contextual, and relational, affirming possibility, reinforcing identity, and validating transformation (Barab, Dodge, Ingram-Goble, Pettyjohn, Peppler, & Solomou, 2010). Even anonymous story-telling among peers showed mental health benefits (Collins, Arbour, et al., 2022). Stories create an opportunity to rewrite those narratives of self (Kenyon & Randall, 1997; Mclean, Pasupathi, & Pals, 2007).

Sharing personal stories reinforces and gives value to diverse voices and unique identities, which when valued creates a sense of “rightful presence, central for people to feel like they belong, that they matter, and their voice counts (Barton and Tan, 2020). Stories connect us to other people, affirming our personal struggle and recognizing our successes (Sackstein, 2017). Recent neuroscience research has found that when someone reflects on key lessons to be learned from stories, they can form new neuronal connections; thereby, expanding connections in their brains (Immordino-Yang & Knecht, 2020).

In Journey.do, stories are a key value-proposition, providing a useful means of articulating growth, an impetus for engaging in learning (as members connect with each other’s story while aspiring to create their own), and are considered part of the knowledge the platform provides.

Our childhood experiences set the stage for every critical life outcome. For decades, the robust literature on adverse childhood experiences (ACEs) has routinely shown that experiencing adverse, traumatic, and disadvantaged environments dramatically undermines youths’ life outcomes (Felitti et al., 1998). Specifically, youth who have been exposed to ACEs are more likely to drop out of school, to be unemployed, to report poor mental and physical health, and to be involved in delinquency (Leban & Gibson, 2020; Narvey et al., 2021; Wolff et al., 2020). In fact, upwards of 90% of youth who come to the attention of the JJS display enormous amounts of ACEs—far more than youth in the community (Baglivio & Wolff, 2021; Cronholm et al., 2015; McCarter & Durant, 2022; Schauss et al., 2020; Zettler & Craig, 2022). What makes it worse is that these ACEs, and other risk factors, can lead to criminogenic needs that, if not addressed, often lead towards become justice-involved (National Research Council, 2013).

That is the sad news. The good news is that research has shown that resulting criminogenic factors are dynamic or changeable. In fact, research has shown that when criminogenic factors are turned from risk to protective factors, they can reduce recidivism and contribute towards positive change. Further good news is that adolescence create a unique and critical window for change: neuroscience shows that the brain is actively pruning and growing new neuronal pathways at this time (Immordino-Yang & Knecht, 2020; Romer, Reyna, & Satterthwaite, 2017; NRC, 2013); social psychology shows that peer influence drives development and can dramatically impact behavior change (Collins, Arbour, et al., 2022; Chein, Albert, O’Brien, Uckert, & Steinberg, 2011; Laursen & Veenstra, 2021; Maxwell, 2002), and developmental psychology indicates that identity formation can go a dramatic transformation during adolescence (Collins, Arbour, et al., 2022; Kenyon & Randall, 1997; Mclean, Pasupathi, & Pals, 2007).

In Journey.do we see the youth arrest as providing an opportunity during a critical window for change, one where we have taken advantage of the power of story and practice given the research showing them both impactful to lighting/creating brain pathways, social validation and belonging given the documented meaningful impact on youth choices, and praise, feedback, and application given there critical role in learning and behavioral change.

Champions propel learning in unique ways by: Setting up conditions to maximize learning by building a safe community with successful cohorts (Borders, 1991; Frei & Morris, 2020); Creating a sense of group culture and mood (Sy, Côté, & Saavedra, 2005); Providing personalized direction and setting relevant goals (Cloud & Townsend, 2010; Roth, 1986); Offering rich feedback in a personal and supportive manner (Hattie, 2009); Introducing relevant knowledge (Kivlighan & Dennis, 2010); Facilitating conversations and useful member connections (Morrison, 2002). Champions operate in ways similar to coaches, with a deep focus on ways that ensure each youth is making progress on there unique journeys. Their goal is to be supportive, inspirational, and provide critical feedback to ensure youth are growing with a balance between feedback that is trauma-informed, strength-based, and inviting youth to expand their thinking in ways that go beyond simply validating where they are if an opportunity for further growth exists.

In a synthesis of over 900 meta-analyses, feedback was found to be one of the most powerful influences on learning and achievement, especially when targeted towards personally-valued goals, was delivered in a manner that is strength-based and was designed to improve performance—rather than simply stating that they got it right or wrong (Hattie & Timperley, 2007; Hattie, 2009). People are more willing to grow when they feel seen and valued for where they are, even as they are invited to grow into a new possibility. Peers can become champions over time. They are often perceived as less judgmental than experts, an provide insights about the struggles in practice that facilitators might not, and “Speak the same language” (Borders, 1991; Ladyshewsky 2006; Secomb 2008). 

In Journey.do, we offer a range of services to ensure that every member is supported by a strong champion, who dynamically engages learners, provides rich feedback, personalizes trajectories, and facilitates asset-based conversations and impact across the small group journeys.

Trauma-Informed Care is an approach to supporting youth that recognizes the impact of trauma and prevalence of adversity that youth have experienced and aims to respond in a way that avoids re-traumatization and promotes healing (Bent-Goodley, 2019; Yatchmenoff, Sundbork, & Davis, 2017). This approach is centered on the principles of safety, choice, collaboration, and empowerment and involves communicating in a manner that avoids inadvertently repeating unhealthy interpersonal dynamics in the helping relationship (Knight, 2015; Levenson, 2017). The Substance Abuse and Mental Health Services Administration (SAMHSA, 2019) has provided a comprehensive guide to trauma-informed care that involves (a) realizing the widespread impact of trauma, (b) recognizing the signs and symptoms of trauma, (c) responding by fully integrating knowledge about trauma into interactions, and (d) seeking to actively resist re-traumatization by providing feedback that is safe, supportive, and empowering.

Strength-based feedback is a type of feedback that focuses on highlighting a person's strengths, abilities, and positive qualities, rather than solely focusing on their weaknesses or areas for improvement (Brough, Bond, & Hunt, 2004; Rashid, 2015). This type of feedback aims to build on a person's strengths and create a supportive, growth-oriented environment, rather than one that is solely critical and negative. By recognizing and building on the positive aspects of an individual, strength-based feedback can help promote confidence, resilience, and motivation (Hammond, 2010; Xie, 2013). Strength-based feedback should involve specific and concrete examples of the individual's strengths in action with feedback that encourages the individual to continue to build on their strengths and positive qualities (Laursen, 2000).

In Journey.do, champions are trained to provide feedback that is trauma-informed and strength-based. At the same time they hold high expectations, ensuring youth are addressing the story criteria and feedback will often invite the learner to engage all areas of the Module as they consider future possibilities often in a story revision.