journey.do

Life change that fires on all cylinders

We harness research on learning, motivation, behavioral change and story to help people make better choices — and real life change.


We believe everyone has the potential to grow, thrive in life, and contribute positively to their communities. Our mission is to empower personal and organizational growth with transformative tools, actionable insights, and meaningful human connections that drive lasting change.

What Sets us Apart?

Many solutions focus on one approach—therapy, small groups, academic content—but our programs combine decades of research across multiple fields with cutting-edge technology and AI to deliver real results.

At the heart of our approach is a simple truth: transformation happens when you're truly seen. Each of our programs uses the same behavioral change framework to ensure every person we serve receives high-quality care that is personal, relational, and transformational.

Journey.Do offers next-generation programs, grounded in research, combining advanced technology, trained coaches, and AI to deliver high-quality, consistent change at scale. We ensure growth happens—every time.

Evidence-Based Framework

Grounded in proven therapeutic, learning, and motivational practices to address and sustain diverse growth needs.

Anytime, Anywhere Change

A digital platform that works wherever people are, and on whatever device they use. It is strength-based, validating their story.

Personalized Coaches

Trained coaches using evidence-based practices from intake to outtake. You register users, and we take it from there.

AI Powered Insights

AI insights at the level of the individual, group, and organization. Data-driven analytics for organizations to measure progress and impact. AI 

Customers We Serve

Meet Journey.do

Your partner in transformation.
For state and county justice, behavioral health, education, and wellness leaders seeking more than the status quo, Journey.do offers a holistic approach to growth and accountability. 

What we provide.
Journey.do is a revolutionary program, platform and service designed to ensure positive change happens. Whether you’re an individual seeking growth or an organization looking to support meaningful transformation, we are here to help. Our solution includes:
Connected Growth Platform

Research-based, connected growth platform that supports anytime, anywhere small group growth journeys. Participants connect with peers, share stories, learn useful skills, and receive validation, creating an environment of mutual growth and support.

Personalized Growth Coaches

Coaches/Growth Specialists guide every step of the journey, alleviating burdens on staff while ensuring program fidelity. Coaches provide strength-based feedback and personalized care, using evidence-based practices to ensure quality care.

Generative Artificial Intelligence

Advanced AI delivers personalized insights and feedback, driving consistent and impactful growth. Gain actionable insights and identify patterns, create growth and transition plans, and to improve outcomes across individuals and organizations.

Change is Hard. We Ensure It Happens.

 Change is Hard

People want to become their best selves—but struggle to get there. Organizations want to help, but struggle to support lasting change. 

Content is helpful, but real change requires more. Programs hired are often inconsistent, costly, lack oversight, and offer little transparent accountability.

 We Ensure Change

We use platform technologies, generative AI, and virtual coaches to drive real change—making transformation happen for you.

Experience peace of mind knowing your community is supported by best-in-class, evidence-based care. 

Journey.do Stats

 75,000

Members Supported

Over 45,000 members have made progress in the platform.

 250,000

Stories Published

Members have shared over 250,000 stories approved by facilitators.

 100,000

Microcerts Earned

More than 100,000 Certificates have been earned by members.

 500,000

Grows Completed

Members have completed over 500,000 learning activities.


Journey.do was created to address the urgent need for comprehensive, accessible, and effective behavioral change programs, particularly for justice-involved individuals, mental health & addiction recovery and at-risk youth in schools. Traditional methods often fall short, leaving gaps in accountability, transparency, and in how they ensure personalized care. 

Personal Growth as a Service

Individualized Care

Grounded in our research-based, behavioral change framework, our programs ensure every person receives the same quality of care from intake to outtake. Coaches use the same evidence-based practices (view), the same growth methodology (view), and AI integration ensures the same quality of care, regardless of which growth journeys you deploy.

01: Intake Meeting

We start with a one-on-one meeting to understand the individual, identify needs, and set goals. This session, often virtual, is recorded to harness AI for crafting a personalized growth plan.

02: Growth Plan

Our AI reviews the intake session, connecting identified needs to the most relevant platform modules. A personal growth plan is created, and can be edited and shared with others.

03: Certificate One 

Learners use the platform anytime, anywhere to complete assigned modules with guidance from expert coaches. Once thresholds are met, they earn a printable certificate of achievement.

04: Certificate Two

Growth Journeys often involves assigning multiple certificates. Your staff has full oversight, with real-time data, progress and AI insights available through our intuitive coaching dashboard

05: Transition Plan

Our AI synthesizes all activities, generating a transition plan that highlights achievements, addresses challenges, and outlines next steps. This plan can be shared as a PDF portfolio.

06: Outtake Meeting

A final session focuses on sharing the transition plan, celebrating progress, and addressing future challenges. Together, we reinforce change and ensure lasting impact.

Experience peace of mind knowing that each person assigned to our program is supported by best-in-class, evidence-based care from intake to outtake, and you have program oversight and data transparency.

How We Use Story

We built journey.do based on cutting-edge research in the learning sciences on how people learn. Journey.do is a human platform, not simply a content platform.

If we want real-world positive change, content is necessary, but the stories youth create in their lives with that content is more important. Life change happens through action, connection, and reflection. 

Research has found that stories can literally rewire brain anatomy. Through stories, people connect in deeply personal waysaffirming possibility and validating change. And through the sharing of story, one person can find their voice and inspire possibility in another. 


Stories are Personal

Content is good, and we have great protective factor content. But, when it comes to personal growth, stories make it real. Stories are strength-based and they affirm personal struggle. When learning is personal, it has the potential to change lives.  

Stories are Relational

Small groups, and our patent-pending connected growth cycle, are game changing. Social interaction drives participation and catalyzes growth. When members are seen and valued for their stories, they are more motivated and driven to pursue change.  

Stories are Transformational

The true product of learning is NOT expert content, but how people use content to improve their lives. Growth is about possibility and life application. Consuming value is good, but creating value in the world is amazing. Life transformation is the true measure of growth

Areas We Serve

Juvenile Justice

Empowering youth to address criminogenic needs and develop responsive life skills for positive futures. Specialty programs include gun safety, substance prevention, and adulting, serving in diversion, probation, and detention contexts.

Adult Justice

Building protective factors and essential life skills for post-arrest success. Our re-entry program begins during incarceration and supports adults through the transition to successful reintegration. 

Substance Recovery

Supporting individuals in examining substance use, engaging with 12-step recovery, transitioning from inpatient services, and enhancing recovery capital through cognitive changes.

School Programs

Focused on early intervention for at-risk youth, especially those with high ACE scores. Programs include pre-arrest interventions, substance prevention, harm reduction, mental health support, and career readiness.

Child Welfare

We help you to support youth in navigating new family dynamics, cope with separation, and build essential life skills. Our programs focus on fostering protective factors, this program empowers youth to overcome challenges and achieve stability, growth, and long-term success.

Officer Training

We’ve partnered with Justice System Partners (JSP) to empower staff, officers, and administrators in becoming effective coaches who support life change in those they serve. We equip justice leaders with the tools, skills, and mindset to ensure they drive lasting positive change.

WHAT OUR PARTNERS SAY

“We have a relatively short window of opportunity to nudge the youth we serve into a new positive and hopeful trajectory. Providing them with a relatable forum in which to have a voice, express their experiences, and an opportunity to grow and learn better ways to manage some of the situations in their lives is paramount. If we provide this consistently in small manageable doses, we are doing our jobs. ”

“It's already stressful in their personal lives, but going into this system, they found it easy to use. Mainly it's the interactions. It's easier for them to write it down first, and then others get to see it. They like the fact that their story inspires someone else. Usually this is something given to wealthier kids, so I like that this is available for under-privileged kids. It's a way to give them an outlet to be seen. This gives them hope.”

“One of my favorite modules was growing my skills to figure out how I can accomplish my goals, using steps and growing through smaller things instead of just giving up.”

“It makes me feel good because I feel like I work hard to let out something that I probably can’t let out in person with someone. And, it can change my life."

“Through this platform, our family has found a deeper connection, bridging gaps with shared understanding about addiction, bringing us closer one lesson at a time." -

ASU SPINOUT

Lifelab Studios has its origin as a research project supported by millions of dollars in ASU research grants. Through Skysong Innovations, ASU's IP management company, we are able to commercialize our research to make large scale impact.

2025 NSF SBIR

Lifelab Studios receives 1.5M NSF SBIR Award to expand AI integration &  outcome validation! This grant validates our mission to support justice-involved youth and build thriving communities through AI-enhanced coaching.

Journey.do FAQ

Contact us for a brochure and demo. We will walk you through the platform and cater the services to meet your needs.

Yes, we provide “Tiered Pricing” which means you can get discounts on license costs when you qualify to enter into higher tiers. 

We use a suite of evidence-based practices, including motivational interviewing, trauma-informed care, strength0based communication, single-session intervention, and peer-based learning. Our core connect-grow-apply-inspire framework is also grounded in learning sciences research, as is the larger behavioral change framework (see journey_BCF)

No, part of the power of the innovation is we use devices that youth already have or are available. Within secure care, you can use a tablet and download the journey.do app within a closed shell to prevent communication outside the app.

Yes. We have created an application that meets HIPAA requirements with all the necessary privacy and safety features to keep your organization and participant data safe. Each group can also turn on and off particular features, based on their needs. Journey.do was designed to operate in either a single or multi-tenant environment and therefore can be used safely in secure care. Access or privacy and security policy here.

We understand the high demands placed on staff and have designed the Journey.Do experience to offer flexibility, allowing staff to engage at whatever level they feel is appropriate. Clinicians and Coaches can run the program or their efforts can be supported through our Recovery Coaches. They will always have access to the platform and can use it as a tool to further engage with their participants, gaining valuable insights into their progress.

Our dedicated account team will work closely with your staff to ensure that each staff’s participation aligns with their preferences and responsibilities. Together, we will co-serve the participant from intake through outtake, providing consistent support and personalized attention to help them succeed at every stage of their journey.

Our Growth Coaches are certified through the LLS coaching academy and are well-versed in each of the specialty and evidence-based journeys you will facilitate. They are expertly trained to use AI for accountability and insights, ensuring they can provide the most impactful support to both staff and participants. All of our Coaches are trained in trauma-informed care and strength-based communication, enabling them to engage participants in a constructive, empathetic manner. We regularly audit their responses to ensure the feedback provided is helpful and consistent, while continuously updating our training with real-world examples to enhance the JourneyDo experience.

Note: To safeguard participants, any story that is reviewed can be marked private. If a story is submitted that raises concerns for a participant's safety, we promptly notify the appropriate contact to ensure timely intervention